
VISION
To be a recognized market leader in custom cabinetry through total competitiveness. And will strive to achieve this by complete customer satisfaction and never wavering from the biblical principles of integrity, faith, and stewardship.
MISSION
To provide each and everyone of our valued customers with the highest quality cabinetry and service throughout our market and beyond, while maintaining a level of profitability by accepting nothing less than excellence through continuous improvement.
VALUES
- Customer satisfaction is always number one priority
- Presenting ourselves in an ethical way as to not compromise the integrity of the business
- Valuing safety, respect for the individual, and complete integrity in everything we do
- Interacting with customers and community while demonstrating loyalty and stewardship
MOMENT OF TRUTH
Each time our product or character is judged by a customer is a moment of truth which when added up will either
increase or decrease:
- The Value of our product
- Customer Satisfaction
- Reputation with public
- Share of the market
- The pride associated with crafting a quality product
Shop Snapshot:
- Founder - Gered De Hoogh
- Located in Sheldon, Iowa
- Started in 2000
Key Equipment:
- Weeke Vantech 510 CNC Router
- Butfering SGO 211 43" Wide Belt Sander NEW
- Unique 250 GT2 Door Machine
- Holz-Her 1302 uno Edgebander
- JLT Door Clamp
- Saw Stop Industrial Grade Cabinet Saw
- Pinske Edge Solid Surfacing System
- KCD cabinet design software w/ CNC one-button-machining
- RouterCAD equiped with CountertopCAD
- Oneida Air Systems shop wide dust collection system
- POWERMATIC molder, shaper, and planer
- Graco Electric Airless Sprayers
- Graco Gravity Feed air sprayer
- Betterly Solid Surface Coving Tools
- Festool Vac sanders, routers, and saws
- UXT 24' X 8' Cabinet Hauler
- 4x8 Denray Downdraft table
- Kreg 2 spindle pocket hole machine
- Ritter Face Frame assembly table
- Gemini Stain Blending Station
- Colmet Spray Booth
G&E Cabinetry, INC. History:
In 2000 Gered De Hoogh started Gered’s Country Cabinets working in a small shop on his parent’s acreage. After graduating from NCC in Sheldon he purchased a building in Sheldon and moved his growing business to town. The building was renovated to suit his business and wood-working needs. The grand opening and ribbon cutting for Gered’s Country Cabinets at the new location took place in January of 2002. Since then, the business has flourished and Gered’s talents, creativeness, and services have increased to accommodate his growing business and customer demand.
In 2008 his brother, Evan De Hoogh, joined the business full time in an effort to take the business to the next level. Gered and Evan, through several years of working together, facilitate the skills to take their customers through the entire process, from state of the art design, quality construction, professional finishing, and second-to-none lead times. As people of opportunity, and entrepreneurial minded, both Gered and Evan possess the drive, work ethic, and values necessary to make a small business work in today’s economic environment. As customer demands continuously change, they will continuously strive for improvement in quality, product selection, and customer satisfaction.
At the start of 2009 Gered and Evan incorporated the business and officially became co-owners. With name change G&E Cabinetry, Inc, and logo changes they are continually in an effort to grow and become more efficient financially as well as in the shop. This is a new chapter in the cabinetry business and one that is necessary to stay on top of the market in the NW Iowa region and beyond. Changes also included major upgrades in machinery, tools and dust collection to increase productivity and precision while reducing lead times. A CNC router was added as well as edgebanding capablities.
In 2010, with business flourishing and with an intense work load, G&E set up the building with a new sanding booth, and finish booth, as well as a 500 sq. ft. storage room addition. These updates provide a smooth flowing shop from start to finish without having to deal with the bottle necks that can greatly reduce production. Updates were made to the landscaping to make the shop more presentable and a 24' trailer was purchased in order to handle the larger jobs and to minimize travel.