To be a recognized market leader in custom cabinetry through total competitiveness. And will strive to achieve this by complete customer satisfaction and never wavering from the biblical principles of integrity, faith, and stewardship.


To provide each and everyone of our valued customers with the highest quality cabinetry and service throughout our market and beyond, while maintaining a level of profitability by accepting nothing less than excellence through continuous improvement.

G&E Cabinetry, INC. History:

In 2000 Gered De Hoogh started Gered’s Country Cabinets working in a small shop on his parent’s acreage. After graduating from NCC in Sheldon he purchased a building in Sheldon and moved his growing business to town. The building was renovated to suit his business and wood-working needs. The grand opening and ribbon cutting for Gered’s Country Cabinets at the new location took place in January of 2002. Since then, the business has flourished and Gered’s talents, creativeness, and services have increased to accommodate his growing business and customer demand.

In 2008 his brother, Evan De Hoogh, joined the business full time in an effort to take the business to the next level. Gered and Evan, through several years of working together, facilitate the skills to take their customers through the entire process, from state of the art design, quality construction, professional finishing, and second-to-none lead times. As people of opportunity, and entrepreneurial minded, both Gered and Evan possess the drive, work ethic, and values necessary to make a small business work in today’s economic environment. As customer demands continuously change, they will continuously strive for improvement in quality, product selection, and customer satisfaction.

At the start of 2009 Gered and Evan incorporated the business and officially became co-owners. With name change G&E Cabinetry, Inc, and logo changes they are continually in an effort to grow and become more efficient financially as well as in the shop. This is a new chapter in the cabinetry business and one that is necessary to stay on top of the market in the NW Iowa region and beyond. Changes also included major upgrades in machinery, tools and dust collection to increase productivity and precision while reducing lead times. A Weeke CNC router was added as well as edgebanding capablities.

In 2010, with business flourishing and with an intense work load, G&E set up the building with a new sanding booth, and finish booth, as well as a 500 sq. ft. storage room addition. These updates provide a smooth flowing shop from start to finish without having to deal with the bottle necks that can greatly reduce production. Updates were made to the landscaping to make the shop more presentable and a 24′ trailer was purchased in order to handle the larger jobs and to minimize travel.

2013 Steve Coulander joined the team and has been a valuable asset, especially in the finish booth where he brings experience and professionalism.

2015-2016 Started off strong with increasing work loads, leading to another machinery upgrade with Ironwood and Tigerstop. A showroom remodel and website update also took place. An Ironwood straight line rip saw was added in 2016 from Stiles Machinery to increase efficiency and reduce waste.

2017 Construction was completed on a new 12,000 square foot facility on Hiway 18 in Sheldon, IA. A 1200 sq. ft. showroom complete with offices was also completed. 2 Hirings took place taking G&E to a 5 man shop!